The phrase "to invest in" means to allocate money or resources into an asset, project, or venture with the expectation that it will generate a return on the investment. This can include buying stocks, bonds, real estate, or other assets, as well as providing funding for a new business or entrepreneurial endeavor. The goal of investing is to grow wealth through financial gain, whether that be in the form of interest payments, dividends, capital appreciation, or some combination thereof. Investment can also refer to putting time, effort, or resources into something with the expectation of a future benefit or return.